If you believe that local products should be cheap and don’t deserve to be priced higher – You should reconsider this notion. Many people are willing to pay a premium for imported goods even if the same thing is sold by a local brand. Here’s what you’re essentially paying for, using the example of a bar of soap:
With $15 – $20, you can buy a local branded soap from a specialist artisan made with premium ingredients or an imported bar of soap of acceptable but not premium quality. How is this so? Consider the middle men, shipping, customs and other expenses involved in bringing the imported soap to you. The $20 is diluted and what you’re essentially paying for is a soap that’s worth $5 of $5 quality. If you bought local, your $20 goes to the artisan, sometimes a middle man and the rest of the money goes into premium ingredients to bring you a premium product.
So! What I’m getting at is this: Would you want to pay an inflated amount for a product that isn’t worth that or would you want to get more value for your money by enjoying a premium local product?
We vet our artisans and chemists and we ensure that they create premium products with premium ingredients so that our customers get the best value for their money. No doubt our products aren’t cheap, but you can be sure that if you wanted to buy an imported product of the same quality, it’ll cost much more.
When it comes to skincare, although you can’t go wrong with natural ingredients, not all natural ingredients are going to give you a desired effect. Having the right combination and quantity determines efficacy. Grinding an apple into a pulp and spreading it on your face and calling it a face mask isn’t going to do anything for you.
A “Triple Berry” antioxidant exfoliating face mask with seeds may sound very attractive, but a touch of berry essence isn’t exactly going to give your skin antioxidant effects although eating a ton of berries would. Vitamin E and vitamin C are known skin antioxidants and even so, a skincare product has to have a concentration of 10% vitamin C to be effective.
Microbeads in your exfoliating products are not biodegradable and are polluting the oceans, they are banned in the US and the UK. Use a biodegradable exfoliant like salt and sugar.
It’s never bad to become a conscious consumer.
Tons of brands out there belong to just a handful of conglomerates that monopolize a certain industry. This means millions are spent every year trying to reach consumers through advertising, hoping to stay relevant and provoke brand recall.
When a product is being hyped up with a multi million dollar marketing budget, does it mean it’s good for you?
I’m beginning to see that people are numb to the hype and preferring to do their own research online or buying products because of a personal recommendation from a friend. The benefit of being a conscious consumer is knowing what works and what doesn’t. Sure, it takes a little homework to get familiar with something you don’t normally get familiar with but when it comes to your health, it’s something worth studying for.